Daniel Peterson

Daniel Peterson is a writer and consultant specializing at the intersection of neuroscience and sports performance. He combined twenty-five years of technology management experience with his second life as a sports dad and coach to explore how athletes make decisions. Now, ten years later, as cofounder and director of 80 Percent Mental Consulting, he works with coaches, trainers, and teams to understand and improve their cognitive game. Dan and his wife live outside of Milwaukee, Wisconsin, patiently waiting for the next generation of Peterson playmakers.

Books by this Author

Discover how to improve your mental game—the next frontier in sports training—no matter your age or experience and become the Playmaker or the decisive general on the court or field.

Coaches search for it. Parents dream of it. Fans love it. Athletes want it.

The Playmaker on any sports team possesses it: an elusive, intangible quality combining anticipation, perception, and decision-making skills. This quality raises their game above the competition and allows them to pass when no...

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