Microtrends Squared

The New Small Forces Driving the Big Disruptions Today

Microtrends Squared

Ten years after his bestseller Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, culture, and politics.

Mark Penn has boldly argued that the future is not shaped by society’s broad, general forces but by quiet changes within narrow slices of the population. He showed ten years ago how the behavior of one small group can exert an outsized influence over the whole of America. His bestselling Microtrends highlighted dozens of small, counterintuitive trends that have since come to fruition, from the explosion of Internet dating to recent splits within the Republican Party.

Today, microtrends are on steroids. The world is in perplexing upheaval, visible in the disruption of markets, elections, media, lifestyles, and systems of government. In this environment, the impact of microtrends is far greater than just ten years ago, and the fine grain of Penn’s work is more necessary than ever.

Microtrends Squared makes sense of what is happening in the world today, and it illuminates the shifts that will be coming in the next ten years. Across business, politics, and culture, Penn examines over fifty new microtrends. He pinpoints the unseen hand behind new power relationships that have emerged—as fringe voters and reactionary politics have found their revival, as online influencers overshadow traditional media, and as the gig economy continues to invade new swathes of the economy. He likewise speaks to the next wave of developments coming in technology, new products, social movements, and even dating.

Offering a clear vision of the future of business, politics, and culture, Microtrends Squared is a must-read innovators and entrepreneurs, political and business leaders, and for every curious reader looking to understand the wave of the future when it is still just a ripple.
  • Simon & Schuster | 
  • 448 pages | 
  • ISBN 9781501179914 | 
  • March 2018
List Price $30.00 (price may vary by retailer)
Ships on or around March 20, 2018

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About the Author

Mark Penn

Mark Penn is the president and founder of The Stagwell Group, a private equity fund focused on the marketing services industry. He was previously chief strategy officer at Microsoft and a leading PR executive. Penn has served as a strategist and adviser for the presidential campaigns of both Bill and Hillary Clinton, for Bill Gates, and for Tony Blair, among other world leaders. He has advised companies from Ford to Verizon to Merck to McDonald’s. He is the author of the New York Times bestselling book Microtrends: The Small Forces Behind Tomorrow’s Big Changes; and has written for The Wall Street Journal, Time.com, Politico, and Huffington Post.