Skip to Main Content

The Big Red Fez

Zooming, Evolution, and the Future of Your Company

LIST PRICE $12.95

About The Book

YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS.
According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.
In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.

About The Author

Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing—the first book ever published on how to do business online—as well as Permission MarketingThis is MarketingThe Practice, and The Song of Significance.

Product Details

  • Publisher: Free Press (January 18, 2002)
  • Length: 112 pages
  • ISBN13: 9780743227902

Browse Related Books

Raves and Reviews

Business Week Seth Godin is the ultimate entrepreneur for the Information Age.

Resources and Downloads

High Resolution Images

More books from this author: Seth Godin