Kevin Goetz

Photography by Greg Gorman

About The Author

Kevin Goetz is the founder and CEO of Screen Engine/ASI, a global leader in entertainment research and strategy, serving all the major film studios, television networks, and streaming services. Throughout his career, he has been at the forefront of Hollywood, having personally tested over five thousand film titles, and his work significantly impacts how movies are made, marketed, and released. In 2024, Kevin received American Cinematheque’s prestigious Power of Cinema Award for his contributions to the film industry. He is the author of the bestselling Audience-ology and How to Score in Hollywood, which explores the secrets to success in the movie business. Kevin hosts the popular Don’t Kill the Messenger podcast and continues educating the filmmaking community through keynote speeches and global presentations. He has produced twelve TV movies, including the Emmy Award–winning Wild Iris, and the documentary Children in the Fire. A member of the Academy of Motion Picture Arts and Sciences, the Television Academy, and the Producers Guild of America, Kevin also serves on the boards of six nonprofit organizations. He currently resides in Beverly Hills with his husband, Neil, and their labradoodle, Kasha.

Books by Kevin Goetz

How to Score in Hollywood

Secrets to Success in the Movie Business

How to Score in Hollywood reveals the secrets to a movie’s success and profitability. Entertainment research expert Kevin Goetz shares how smart, data-driven decisions—from development to release—help filmmakers minimize risks and maximize returns.

Hardcover

LIST PRICE $28.00

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    Audience-ology

    How Moviegoers Shape the Films We Love

    Discover the fascinating and secretive process of audience testing of Hollywood movies through these firsthand stories from famous filmmakers, studio heads, and stars.

    Trade Paperback

    LIST PRICE $18.99

    PRICE MAY VARY BY RETAILER
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