Zulema Arroyo Farley was an accomplished advertising and marketing senior executive, known for revitalizing numerous Fortune 500 brands. She is the founder, board chairman, and president of Artz Cure Sarcoma Foundation, an organization created with her husband to raise awareness and research funds to find treatment options for sarcoma. Following her diagnosis in 2015, Zulema has worked relentlessly to raise awareness for sarcoma around the world, and was named one of People en Español’s 25 Most Powerful Women in September 2016 for her efforts. She currently resides in Manhattan with her husband and continues to fight an on-going battle against sarcoma.
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