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Table of Contents
About The Book
Marcus Fontoura's career, and indeed this book, has largely been about the ethos needed to build powerful platforms.
A tech platform is a reusable system that implements a core piece of functionality, such as identity. In this case, an identity platform provides a solution for users to log-in to multiple services. Developers gain agility when using platforms, as they don't need to implement the whole system from scratch and can focus on the new, differentiating innovations.
A platform, however, is an external dependency. Thus, using a platform implies teams taking a dependency on other teams. This requires coordination and collaboration. It is impossible to build the large-scale, complex systems of today without relying on platforms and their multiplier effect to build a scalable identity solution once and reuse it many times in all the company's services. This means that modern technology organizations need to be highly collaborative, with all their sub teams interacting in an open way, in which ideas are generated, developed, and propagated in an environment that empowers the developers to be themselves and let their creativity flourish.
Platforms are the seeds of innovation and require their daily dose of creativity and collaboration to blossom into the systems that impact our lives and society in a positive way. Fontoura truly believes we can create a better world through technology and a platform mindset is the foundation.
Product Details
- Publisher: 8080 Books (December 30, 2025)
- Length: 334 pages
- ISBN13: 9798999755001
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Raves and Reviews
"Marcus Fontoura's Platform Mindset avoids the tiresome rhetoric of yesterday's leadership and management books to focus on what matters most in this digital age-supportive, inclusive work environments where creativity and innovation flourish to solve complex challenges for customers and the world."
– Satya Nadella, CEO Microsoft
"Marcus Fontoura's Platform Mindset teaches us how to build inclusive organizations where people and teams thrive. Full of engaging stories and best practices, this book is a great read for anyone working or considering a career in technology! More than that, this book is a story of a leader learning how to architect a high-performing team and culture. Having learned from some of the best in technology, Marcus takes us on an exciting ride with some great views from inside the ropes."
– Christine Porath, author Mastering Civility: A Manifesto for the Workplace
"Marcus is an incredible technologist who has been at the forefront of many industry-shaping technology innovations, from computational advertising to cloud computing to fintech. Through his book, Marcus takes us along on his personal journey of learning, insights, and growth as a tech innovator. This is a must read for anyone who is interested in gaining a deeper understanding of the inner workings of technology management."
– David Ku, entrepreneur, former Corporate Vice President at Microsoft and Senior Vice President at Yahoo
Resources and Downloads
High Resolution Images
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Book Cover Image (jpg): A Platform Mindset
eBook 9798999755001

