“Think of every product you love—the brand is inseparable from the offering. Lifang’s practical guide shows you how to create these connections and build remarkable experiences.”
—Colin Raney, CEO and Cofounder, Ray

“Lifang reframes brand as a strategic engine—integral to product and demand. It’s a must-read for leaders building resilient, customer-centric organizations to drive long-term value.”
—Marc-Antoine Jarry, Managing Director and Global Head of Marketing and Communications Strategy, Accenture

“Lifang has written the book I wish existed when I started leading brands in tech—hard-won wisdom too important to keep to herself. What makes it extraordinary is who she is: brilliant, generous, and unafraid to challenge convention.”
—Sophie Ho, Head of Brand Marketing, Claude at Anthropic

“Too many startups leave massive value on the table by treating brand as a luxury for big companies. Lifang delivers a powerful lesson for anyone building something new: make brand core to product development.”
—Matteo Vianello, Executive Creative Director and Cofounder, Squero

“This book offers essential frameworks for integrating brand thinking early in product design to drive go-to-market success. It’s an invaluable resource for students and professionals alike.”
—Ben Lee, Professor, USC Annenberg School for Communication and Journalism