LOOKING TO LAND YOUR FIRST JOB AFTER COLLEGE? START HERE. You’re going to college to get a good job. The problem is, there’s no class on How to Get A Job in college. And in today’s job market, making that leap from student to employee is going to be more challenging than ever. That’s where this book comes in. Build Brand You: Insights For Pursuing Your Dreams is a step-by-step guide to building the network, the résumé, and—most importantly—the mindset you need to stand out from the competition and win the job you want.