This book shows how companies can turn data into competitive advantage, new products, more efficient processes, and stronger customer relationships.

In a world where data abounds, it's all about valorization: turning raw data into valuable insights, applications and innovations. This book shows how companies can turn data into competitive advantage, new products, more efficient processes, and stronger customer relationships. You'll discover the strategic, technological and ethical building blocks of data valorization - with real-world examples, concrete tools and clear insights.