Hypochondria: What's Behind the Hidden Costs of Healthcare in America

Foreword by Judith S. Beck
Published by Rodin Books
Distributed by Simon & Schuster
LIST PRICE $27.99

About The Book

A brutally honest, but humorous account of the journey through the labyrinth of healthcare, including an eye-opening exploration of the skyrocketing costs — both personal and systemic — inflicted by hypochondria and the cost to the nation's healthcare ecosystem, and how consumers eventually pay for this precipitous rise in costs.

Hal Rosenbluth, the maverick executive behind Take Care Health Systems, former president of Walgreens Health and Wellness and now chairman and CEO of New Ocean Health Solutions, offers an unfiltered exposé of his 227 medical claims in just two years — exposing the underbelly that illness anxiety may be costing the average sufferer and the health system as a whole.

Hypochondria: What’s Behind the Hidden Costs Healthcare Costs in America is a bold exploration and a call to action to address the broader impact that each stakeholder — health plans, providers, health systems and big pharma — have on the nation’s overstressed healthcare system. The book also offers a well-rounded guide to the traditional and not so typical solutions that can help people manage illness anxiety.

While the book is serious in nature, Rosenbluth and Marnie Hall, spin you through an amusement ride of anecdotes. From the evolution of Rosenbluth’s global management firm to his onset of Type 2 Diabetes, a tale woven with sleeping meds, nocturnal PB&J sandwiches, and anti-anxiety drugs; to founding a company with the youngest Johnson & Johnson president and his most recent entry to digital healthcare, Hypochondria is an unfiltered, no-holds-barred saga that enlightens and entertains and opens a new dialogue about how the U.S. can get better at managing health and arresting costs of care.

Hypochondria is not just a memoir, but a call for greater discussion amongst patients, families, providers, employers and health care executives. It’s a beacon for change by unraveling the commercialization of healthcare, dissecting Big Pharma's role in America’s pill-popping culture and proposing alternative, disruptive solutions.

About The Authors

Hal Rosenbluth is the New York Times bestselling author of The Customer Comes Second, which showed how to create a great service organization by first focusing on your colleagues. Widely recognized as a leading serial entrepreneur, Rosenbluth is currently chairman and CEO of New Ocean Health Solutions, a dynamic software company dedicated to improving patient outcomes, reducing healthcare costs, increasing workforce productivity, and maximizing health and well-being.  

Marnie Hall is the chief marketing and strategy officer at New Ocean Health Solutions.  Hall has an extensive background as a thought leadership communicator, an acclaimed journalist, and documentary producer.

Product Details

  • Publisher: Rodin Books (June 18, 2024)
  • Length: 248 pages
  • ISBN13: 9781957588285

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Raves and Reviews

“In Hypochondria, aided by his coauthor, Marnie Hall, highly successful travel and healthcare executive Hal Rosenbluth opens up about his own hypochondria and offers helpful insights into how America's health system can improve by utilizing emerging technologies like telehealth (turbocharged by AI), which will increase accessibility and effectiveness, especially for those who struggle with illness anxiety.”

– Dan Hesse, chairman, Akamai, and former CEO, Sprint

Hypochondria lays out the case for what we all know is really true: we have Star Wars technology in a Fred Flintstone healthcare delivery system. Rosenbluth and Hall appropriately spare none of us—pharma, health systems, payers, patients—as it relates to our role in a broken, fragmented, expensive, and inequitable US health system. With the emergence of GLP-1s, new imaging techniques, AI, and biosensors, reading and maybe re-reading Hypochondria is a must for anyone within the health system ecosystem (all of us). Hopefully this book will be a wake-up call for healthcare transformation and (dare I say it) disruption!”—

– Stephen K. Klasko, MD, MBA, ventu

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