It's Not All About Me, Revised and Updated Edition

The Top Ten Techniques for Building Quick Rapport with Anyone

Published by Matt Holt Books
Distributed by Simon & Schuster
LIST PRICE $15.00

About The Book

A field-tested set of principles and practices for connecting with others on a deeper level and fostering more meaningful relationships

Studies repeatedly show that the happiest individuals are those who have strong interpersonal relationships and feel valued by others.

As an FBI special agent for whom human sources were critical and relationships essential, Robin Dreeke has created and refined a method for connecting with anyone. Discover his ten simple steps for establishing connections more quickly and with ease while also making lasting impressions by making it all about them:
  • Establishing time constraints for interactions
  • Accommodating nonverbals
  • Altering your rate of speaking
  • Eliciting sympathy or assistance
  • Suspending your ego
  • Validating others
  • Asking the right questions
  • Connecting with a quid pro quo
  • Giving gifts
  • Managing expectations

Blending timeless wisdom with contemporary insights, this refreshed edition maintains the essence and core principles of the original bestselling book while incorporating updated anecdotes, refreshed terminology, and enhanced practice exercises.

Whether you’re striving for personal growth, career advancement, or enriching all your relationships, It’s Not All About Me is your handbook to mastering the art of conversation, empathy, and rapport-building.

About The Author

Robin Dreeke is an accomplished professional speaker, bestselling author, and executive coach with an impressive background. As a Marine Corps Officer and retired FBI Special Agent, he served as Chief of the Counterintelligence Behavioral Analysis Program where he honed his skills in recruiting spies and behavioral assessment. Today, Robin has translated his expertise into his unique interpersonal communication strategies that focus on recruiting allies in business. Since 2010, he has been working with executives, corporations, entrepreneurs, military, and law enforcement to help them forge trust, solve challenges, and lead. Robin’s People Formula has helped countless individuals and teams achieve quick, measurable results and maximum success.

Product Details

  • Publisher: Matt Holt Books (March 17, 2026)
  • Length: 208 pages
  • ISBN13: 9781637748466

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Raves and Reviews

It’s Not All About Me is a lean, field-tested playbook on getting people to open up—ethically and reliably—that forced me to rethink tricks I thought only lived in safe houses and briefing rooms. Read it, practice it, and you’ll build real rapport that protects relationships—and the organizations that depend on them.” 
—Shawnee Delaney, CEO, Vaillance Group, and decorated Case Officer, DIA

“A must-read for anyone wanting to learn how to genuinely connect with others, boosting confidence in creating stronger, meaningful, human-to-human bonds . . . Robin’s practical insights and instrumental guidance into human behavior will change the way you can authentically build trust with everyone in your life.”
—Lena Sisco, former DoD Intelligence Officer and Interrogator, Body Language Expert, Keynote Speaker, and Author 

“A groundbreaking, precise, and beautifully written masterpiece. Essential and outstanding.”
—Matthew Dunn, Bestselling Author, Spycatcher and the Ben Sign series, and former MI6 Spy

“This book distills ten powerful principles that Robin used while recruiting spies for the FBI. But this isn’t just for federal agents—parents, teachers, coaches, and business professionals will find that these strategies elevate any interaction into one built on trust, curiosity, and connection.”
—Brad Beeler, Special Agent, US Secret Service (Retired), and Author, Tell Me Everything

“Robin shows how to approach every interaction with a positive frame and the intent to nurture lasting, honest relationships built on trust. His methods are organic, genuine, and deeply human, and they have shaped the way I operate as a social engineer and communicator.”
—Alethe Denis, Cofounder and President, Chief Security Strategist, Dragonfly Security

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