Every person experiencing interpersonal conflict or cut-throat competition should read this book. I have personally benefited from Dr. Bruner's consultation and highly recommend his book. It is the opposite of psycho-babble: concrete, specific, and dynamic.

– Robert W. Forster, President and CEO, Forster Financial

Dr. Bruner and Philip Eager have provided a much needed treatise on the basic behavioral “laws” that all of us need to fully understand if we are to truly work together to solve the many issues facing society. This book is not designed to show you how to manipulate co-workers, friends and family members, but rather provides the reader with a strategic awareness of the many facets that may be in play when individuals interact, regardless of the situation. This book is a must for the reader who is interested in a layman's dive into moral development and offers approaches through professional insight and examples how to uphold the “fairness” expectations that many of us have grown up with without compromising our core values that make us who we are.

– David White, Ph.D., Associate Dean of Research, University of Tennessee