Greed, hubris and narcissism: qualities that define many leaders and have grown to be part of today's society and structures. Too often these qualities are seen as key ingredients for successful leadership, while they are actually a recipe for disaster. The so-called profit of this type of leadership runs at the expense of ourselves. In this book Bruno Rouffaer encourages leaders to find new motives: altruism, humility, the quest for balance, which see man as a whole and combine sustainable growth with the wellbeing of future generations. No Way advocates change: the Big bad boss era is over!