“This is an important book. I could start that way—and mean it. But I won’t. How about, ‘This book is a source of cover-to-cover joy. I had fun reading it.’ I had tried five new-to-me things by page 25. ‘Joy’ and ‘fun’ are the words I choose to hang this endorsement on. It is a wonderful book. Play with it, put it down a hundred times, and try something. Bravo!” ––TOM PETERS, #1 Global Bestselling Coauthor of In Search of Excellence

“It’s been said that the obvious isn’t obvious until someone points it out to you, which often hinders our ability to solve complex problems and unlock opportunity. Fortunately, Rohit and Ben provide a means for us to hack our biology and see what’s in plain sight.” ––DR. MARCUS COLLINS, Author of For the Culture

“I have attended several of Ben duPont’s Non-Obvious dinners. I have experienced the enjoyment of bringing some naturally curious individuals together for conversation to explore non-obvious ways of thinking about the world ahead. Discover the possibilities of Non-Obvious thinking.” ––JOHN SCULLEY, Entrepreneur and former CEO of Apple 

“The key to success is being able to notice the details in what people don’t say. For anyone looking to improve their ability to connect with others, this fast-paced handbook to improve your intuition will certainly help.”  ––ERICA DHAWAN, Author of Digital Body Language

“Rohit and Ben deliver an engaging set of stories relevant to anyone trying to challenge the obvious. It’s instructive and amazingly thought-provoking.”  ––CHRIS GHEYSENS, Chairman & CEO of Wawa, Inc.

“Perceptive and illuminating!” ––SCOTT OSMAN and JACQUELYN LANE, Cofounders, 100 Coaches Agency

“Sagacious!” ––ADRIAN TENNANT, Winner of the Non-Obvious One-Word Book Review Program

“This book is imaginative, creative and, above all, highly interesting. Contrary to its title, it is clearly obvious to me that this is a book to be read and enjoyed.” ––CHARLES ELSON, Edgar S. Woolard Jr. Chair in Corporate Governance at the University of Delaware

“A fascinating, eye-opening read to help you take a longer view of the world. Through riveting stories and quick takeaways, Rohit and Ben brilliantly show us how to open our thinking and truly embrace the non-obvious.” ––DORIE CLARK, Bestselling Author of The Long Game

“This self-help guide goes beyond just being helpful to being downright fun to read. Sometimes eye-opening, sometimes challenging [it is] a short, fascinating, and witty roadmap to finding inventive solutions. Another helpful guide from the wide-ranging Non-Obvious series.” ––KIRKUS REVIEWS

“If I had to choose one set of skills to help employees stay off the layoff list and help entrepreneurs grow their business in a wildly uncertain economy, it would be Non-Obvious Thinking. In typical fashion, Rohit brings clarity, punch and utility while teaching the meta skill of the 21st century.”  ––PAMELA SLIM, Author of Body of Work and The Widest Net