Permission to Unplug

Why Your Business Grows Faster When You're Not There

Published by Advantage Books
Distributed by Simon & Schuster
LIST PRICE $19.99

About The Book

What if the best thing you could do for your business is leave it?

Christopher Brown was living the entrepreneurial dream: running multiple successful companies, training for triathlons, coaching his son's soccer team. Then came the heart attack that changed everything. Just weeks after returning from a month-long family cruise, he flatlined in front of his wife. That wake-up call cemented a revolutionary truth: experiences are necessities that fuel creativity, leadership, and well-being today.

In Permission to Unplug, Brown challenges the culture of busyness that dominates entrepreneurial life. He combines neuroscience research with hard-won lessons from building businesses that thrive during his absence to show how strategic disconnection actually improves your performance.

In this book, you’ll learn how to:
  • Break free from the “someday” mindset
  • Redefine success beyond busyness and burnout
  • Step away without everything falling apart
  • Build a sustainable rhythm that supports both work and life

This book is your blueprint for breaking free from the "someday" mindset that keeps you postponing life. You'll discover how to systematize operations so your team can function autonomously, design experiences that rewire your brain for peak performance, and return from breaks with renewed vision and energy. From microexperiences that recharge your weekends to extended journeys that transform your perspective, Brown proves that when you embrace building a business capable of thriving without your constant presence, both your life and your business flourish.

About The Author

CHRISTOPHER BROWN is a thirty-year home building veteran and founder of three Northern California companies—NEXT New Homes Group, a sales and marketing firm for home builders; NEXT Real Estate Group, a boutique residential agency; and NEXT Crafted, a custom and production home building company.

A national speaker and educator, Christopher has shared his expertise on sales, marketing, and innovation on stages across the country, from regional builder
associations to major industry conferences.

When he's not building companies, Christopher is traveling the world with his wife, Julie, and son, Marcus— documenting every adventure through his brand, Life's About Experiences. His core belief: the entrepreneurs who unplug the most strategically are the ones who grow the fastest.

Product Details

  • Publisher: Advantage Books (September 8, 2026)
  • Length: 202 pages
  • ISBN13: 9798891883703

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Raves and Reviews

“Christopher Brown dares founders and entrepreneurs to dream of a better way to lead and live. This book reveals why clarity comes from distance—and how strategic disconnection can help you reset priorities and return as a stronger leader in business and in life.”
Andrew Morrison
Founder & CEO, Earthly Pet Company

Permission to Unplug isn’t a feel-good manifesto—it’s an operating manual for founders who want a real life and a resilient business. Christopher shows you how to invest in systems, people, and planning so you can take time with loved ones and yourself without the anxiety spiral.”
Derek D. Dicker
CVP, Enterprise Business Group, AMD

Permission to Unplug delivers a message every driven leader needs to hear: the strongest, most unstoppable leaders aren’t the ones who try to control everything—but the ones who build teams and systems that can thrive without them. Christopher Brown takes on the hustle culture that keeps so many entrepreneurs stuck and offers a refreshing, practical path forward. Through honest stories and applicable lessons learned, he shows that stepping away doesn’t weaken your business—it strengthens it, sharpens your leadership, and gives you back the life you started the business for in the first place. If you want to build a company, and a life, that’s truly unstoppable, start here.”
Alden Mills
Former Navy SEAL Platoon Commander; Founder/CEO, Perfect Fitness; Author, Unstoppable Mindset, Unstoppable Teams, and Be Unstoppable

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