The Seven Virtues of Great Investors

How to Master the Markets by Mastering Yourself

LIST PRICE $14.99

About The Book

Most investors try to control the wrong things. Popular financial columnist for The Wall Street Journal Jason Zweig shows the essential strengths that the best investors share, and teaches you how to cultivate these in yourself to master the market.

Open any investing book, tune in to financial television, watch any TikTok “finfluencer,” and you’ll immediately learn a lie. Investing, you’ll be told, is a struggle against the markets, and it’s a struggle you can and must win. Forget that. These aren’t the people you have to beat in order to succeed as an investor. Instead, you need to outsmart an even more powerful adversary: yourself.

In this illuminating and beautifully illustrated book, Wall Street Journal financial columnist Jason Zweig shows what it really takes to be a great investor: the right temperament. The best investors share a few essential strengths, or what Zweig calls the seven virtues:

  • Curiosity, the intrinsic drive to learn and understand more about the world around you.
  • Skepticism, refusing to accept financial orthodoxy or to believe in anything without evaluating the evidence.
  • Discipline, using consistent rules to structure your decisions and measuring the results over time.
  • Independence, thinking for yourself and assessing your performance by your own standards.
  • Patience, realizing that investing success is determined over the course of decades, not milliseconds.
  • Courage, being able to endure the worst market swings and being willing to do the opposite of what feels easy.
  • Humility, learning to be honest about your skills, your limitations, and the power of luck.

Zweig provides the very best advice from exclusive interviews with top investors like Warren Buffett, Charlie Munger, and John C. Bogle, adding new layers of insight from financial history, from behavioral finance and neuroeconomics, and from Wall Street Journal readers themselves, who have shared with him how they’ve applied these virtues to achieve successful returns.

Meticulously researched and gracefully written, summing up all Zweig has learned in his decades of covering financial markets, The Seven Virtues of Great Investors is an original and essential read for any individual or professional who wants to become better at investing. Along the way, cultivating the virtues that will make you a better investor just might help you become a better person, too.

About The Author

Photo Credit:

Jason Zweig has been a financial columnist for The Wall Street Journal since 2008. He is the editor of the revised edition of Benjamin Graham’s The Intelligent Investor, the classic text that Warren Buffett has described as “by far the best book about investing ever written.” He is also the author of Your Money and Your Brain and The Devil’s Financial Dictionary. Before joining WSJ, Zweig was a senior writer for Money magazine, a guest columnist for Time and CNN.com, and the mutual funds editor at Forbes. Zweig has a BA from Columbia University, where he was awarded a John Jay National Scholarship. A frequent commentator on television and radio, Zweig is also a popular public speaker who has addressed the American Association of Individual Investors, the CFA Institute, the Morningstar Investment Conference, and university audiences at Harvard, Stanford, and Oxford. He was formerly a trustee of the Museum of American Finance, an affiliate of the Smithsonian Institution. He serves on the editorial boards of Financial History magazine and The Journal of Behavioral Finance. He lives in New York City.

Product Details

  • Publisher: Simon & Schuster (January 26, 2027)
  • Length: 288 pages
  • ISBN13: 9781668088890

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