Bonnie Wan

AdAge’s 2022 Chief Strategy Officer of the Year, Bonnie Wan has helped the world’s most iconic brands align with their essential virtues using a tool called a creative brief. So, when she found herself on the precipice of her own deep dissatisfaction and doubt, Wan turned that same tool inward. What emerged was The Life Brief, a profound practice that she and thousands of others have turned to over and over. This is a strategic practice for connecting deeply to the things that create meaning, spark joy, and make life worth living. Don’t let another moment pass you by: Discover The Life Brief and find your path today.