David J. Moore

About The Author

DAVID J. MOORE is a pioneer in digital advertising with over 45 years of experience in media, technology, and marketing. He co-founded 24/7 Media in 1997, leading it through the dot-com crash to a $649 million acquisition by WPP. Moore subsequently served as Global President of WPP Digital and helped transform Xaxis into a programmatic advertising leader. He served on the Interactive Advertising Bureau (IAB) Board for nearly 20 years, including as Chairman (2009-2011) and first Chairman of the IAB Tech Lab. Moore is Vice Chair of the Advertising Education Foundation's Finance Committee and founder of the Ioanna C. Moore Foundation, which supports cancer research and families affected by the disease.

Books by David J. Moore

The 24/7 CEO

The Battle for Survival That Helped Build Digital Advertising

When the dot-com bubble burst in March 2000, thousands of companies vanished overnight. 24/7 Real Media should have been one of them.

Hardcover

LIST PRICE $29.99

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