Joan Herlong

Growing up with eleven siblings in Winnetka, Illinois, JOAN (EGAN) HERLONG never imagined living or raising a family in the South. When she matriculated at the University of Virginia, her mother warned, “If you attend that public school, you’ll end up marrying some southern boy and living in the South for the rest of your life.” It’s been her home since 1989. In her teens, she ruled out real estate as a career, yet she’s been a full-time top producer in South Carolina’s Upstate for thirty years and counting. She’s the number one selling agent in the Greater Greenville Association of Realtors over the past ten years, where she has built a firm reputation for unwavering client advocacy. She’s tough, but fair, and working with her is often fun. As the CEO of Joan Herlong & Associates Sotheby’s International Realty, she’s developed unprecedented approaches to true client service. She’s on a quest to raise the bar in her industry. You can expect more, and this book tells you what more to expect.

For about ten years, Joan was also a humor and opinion columnist for The Greenville Journal. She and her husband, William, raised four children together. Their parenting years provided constant column fodder. Happily, all four children grew up to be successful taxpayers, two of whom now work for their company. Joan’s writing style will make you feel like you know her or want to know her better. Her candor and wit will inspire buyers, sellers, and fellow agents to learn how to “do real estate” better