Noel Capon

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About The Author

Noel Capon is the R.C. Kopf Professor of International Marketing and consults to leading companies throughout the world. Professor Capon is one of the world's leading experts on key account management. He has published more than eighty articles, book chapters, and books and won the Chazen International Innovation Prize in 1996. He has taught in France, Hong Kong, and the People's Republic of China.

Books by Noel Capon

Key Account Management and Planning

The Comprehensive Handbook for Managing Your Compa

By Noel Capon
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    Total Integrated Marketing

    Breaking the Bounds of the Function

    By Noel Capon, James Hulbert and Nigel F. Piercy
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    LIST PRICE $23.95

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