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Rory Sutherland
Books by Rory Sutherland
Transport for Humans
Are We Nearly There Yet?
By Pete Dyson and Rory Sutherland
Engineers plan transport systems, people use them. But the ways in which an engineer measures success – speed, journey time, efficiency – are often not the way that passengers think about a good trip. We are not cargo. We choose how and when to travel, influenced not only by speed and time but by...
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